Winks is an affiliate banner program developed by Mac’s Convenience Stores Inc. for independent convenience stores in Western Canada.

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Winks Convenience Store: Investing in your convenience

For most people, having a convenience store nearby is a real time-saver. Just as the word suggests, a convenience store is designed to make everything easy and convenient for its customers. Usually scattered in various locations around a city, it manifests a mini-supermarket vibe and sells items like snacks, bottled drinks, coffee, basic toiletries, school supplies, and even meals.

Located in AB, Canada, Winks Convenience Store is a member of the Grocery Stores and Supermarkets Industry. They are also an affiliate of Mac’s Convenience Stores Inc.’s initiative to create affiliate banner programs for independent convenience stores in western Canada. This program gives start-up businesses and independent convenience store owners to be a part of a bigger collective, potentially earn more, and gain a bigger audience reach. 

Why should you invest with Winks? 

Growing your business can seem like a daunting task especially for start-ups and independent stores, but with Wink’s affiliate banner program with Mac’s Convenience Stores Inc., you can speed up the process and potentially earn more by partnering with similar businesses. The program aims to benefit all parties, taking advantage of things like rebate programs, linking with well-known supply partners, and even a rewards program. 

Recruitment for the program began back in July of 2003, and since then Winks has partnered with over 600 members in Western Canada and 150 in Ontario. The team is still working hard to find other partnerships and help more businesses. The program aims to assist independent stores without taking away their independence and simply providing a boost with the needed tools to level up their convenience store. 

Member benefits

Members are also eligible for various benefits when they enter a partnership with Winks. These are designed to help convenience store owners and ensure their success in the business. Here are the following member benefits:

  • Preferred Pricing
  • Food Service Programs
  • Promotions
  • Monthly Newsletters
  • Equipment and Service
  • Store Signage
  • Training Programs for Service Preparation, Security, and Safety
  • Access to WCSA (Western Convenience Stores Association) support
  • Support from Winks representatives

Winks’ supply partners

Winks, in partnership with Mac’s Convenience Stores Inc., is connected to various supply partners to help the initiative grow bigger and stock the participating convenience stores. Some of these supply partners include: 

  • Big Sky Brands
  • Canada Dry Motts
  • Campbell Company of Canada
  • C.B. Powell Ltd.
  • Colgate/Palmolive Canada Inc. 
  • ConAgra
  • COTT Beverages
  • Johnson & Johnson
  • PRINGLES (Kelloggs) 
  • Perfetti Van Melle
  • Sunrype

How to apply as a member

If you would like to know more, an information kit can be requested from Wink’s website and you can also contact them for further inquiries.

You need to meet the following criteria to be eligible for a Winks membership:

  • Must be operating a convenience store
  • Have an annual merchandise sales of at least $500,000.00
  • Presents a good credit history
  • Owns retail sales space of at least 1200 sq feet.
  • Agrees to a one-year commitment (and a 30-day out clause)
  • Free from other buying groups or associations


A few of the Winks supply partners.*

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*Ask our Reps for a current list of active suppliers in your area!